Capabilities

Get real about the core competencies of your Organization. Where do you have real capacity to act in the marketplace? What are your core competencies or inventory of real capacity to take action? Consider your internal operations, your primary offer, your sales force, intellectual property or patents, tribal knowledge, unique ideas or the core competencies of other individuals or partners within the network of your Organization.​

Competition

Know where you are competitive and where you are not. Which of your core competencies or capacities are competitive compared to the current global market? What facts can you use to back up your claims? Who else can compete with you on these virtues? This can be a very insightful and challenging process as you may come to realize you are competitive in some you have not considered and not so great in other areas that you were certain provided you with a competitive advantage. 

Customers

What are the met and unmet needs in the marketplace that you could impact? Where can you notice (or produce) customer dissatisfaction? What are the current standards your customers and non-customer use to assess value? What new offers or standards could you produce that would be of significant value to your customers in comparison with every other offer available to them in the marketplace?

Innovation

​How can you use, arrange, modify or enhance your existing core competencies or develop new competencies that will expand your market boundaries and produce competitive advantage? In economic terms, what marginal utility can you provide that is uncommon, scarce relative to demand and strategic to take superior care of a marketplace need? 

Strategic Planning

What plan of action is required to bring your new offer to the marketplace? What resources or capacities will be required? This includes knowledge, people, finances, inventory, equipment, identifying target markets, validating the needs of the market, developing marketing material, developing sales strategy and refining as required. 

Execution

​How will you execution your plan? How will you deal with new discoveries and continual pressures from competitors, standards, demographics, economics, politics and other forces? How will you sustain a competitive advantage to drive and true economic gains and know when to adjust, pivot or start the innovation process again?